Sales research time cut 13× — without changing the CRM or the sales workflow.

The Challenge

Each time a new lead entered HubSpot, a sales rep spent 35–45 minutes manually researching the company: headcount, funding stage, tech stack, LinkedIn decision-makers, and whether the account fit their ideal customer profile. With 15–20 new leads per week, this was consuming over 10 hours of senior sales time — time that should have been spent on calls.

The Solution

An enrichment agent triggers automatically when a new contact is created in HubSpot. It scrapes the company's website, LinkedIn profile, and public data sources, then scores the lead against a configurable ICP rubric. Within 4 minutes of a lead entering the CRM, the contact record is updated with company summary, headcount estimate, tech stack signals, top decision-maker profiles, ICP score, and a one-paragraph outreach brief written specifically for that account.